Project: Create imagery for both digital campaigns and large-scale installations at Amazon Fresh Pickup locations
Process: Amazon Fresh Pickup, an extension of Amazon Fresh grocery delivery, launched in 2017 as a convenient way for customers to order and pick up their groceries in 15 minutes or less. With a goal of educating customers and inspiring them to use the service, I owned the creative direction for several photoshoots to create aspirational imagery for the inside and outside of the pickup station and informative imagery for website digital usage. Based on a vision to entice customers with large-scale images of fresh ingredients and home-cooked meals, I collaborated with Photo Art Directors to plan and execute cohesive, evergreen concepts. In addition to the food photography, we captured basic interactions that would take place during pickup, so customers would know what to expect when they arrived to pick up their groceries.
Role: Creative direction
Photo Art Directors: Zoe Lammer & Hannah Van Woert