Project: An interactive merchandising experience to introduce a charms assortment during Anthropologie’s 2011 holiday season
Placement: Homepage, landing page, and marketing email
Concept: As a lead up to the holiday season, Anthropologie introduced charms as an heirloom-style jewelry collection that was both collectible and gift-able. The goal for this project was to enable the customer to sort and play with the charms in the same way she might interact within them in a brick and mortar store.
Process: I worked with a Developer teammate to wireframe, design, and build an experience that would be easy and fun for the customer to use. I also worked with the Creative Director to plan photographic styling of the assortment.
Roles: Process Planning, Visual Design, User Experience Design
Creative Director: David Chanpong
Developer: Chau Nguyen