Project: Build a scalable visual language for an Amazon Fresh single-item deals program that's instantly recognizable
Process: In order to develop a creative direction for this project, I gathered requirements for the single-item deals program from stakeholders. Based on the requirements, I set parameters for a custom photography style that would scale across multiple categories of product. The resulting visual system is product-focused with minimal propping, making it simpler to style and execute on a regular cadence.
Roles: Creative direction
Photo Art Director: Zoe Lammer