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Lauren Waugh

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  • About
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Fresh Deals

Project: Build a visual language that is instantly recognizable for a single-item deals program on AmazonFresh.

Process: I worked with an Art Director on my team to define the single-item deals program and set parameters for a custom photography style that would scale across multiple categories of product. The resulting visual system is product-focused with minimal propping, making it simpler to style and execute on a regular cadence.

Roles: Process Planning, Design Direction

Team:
Art Director: Zoe Lammer

1500x415_StorefrontTCG_FreshFind_Avocados._V280467936_.jpg
1500x415_TCG_FreshFind_lobster._V279577970_.jpg
1500x415_TCG_FreshFind_SockeyeSalmon._V282708547_.jpg
1500x415_TCG_FreshFind_apples._V281501280_.jpg
apples_screenshot.jpg

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