Project: Build a visual language that is instantly recognizable for a single-item deals program on AmazonFresh.
Process: I worked with an Art Director on my team to define the single-item deals program and set parameters for a custom photography style that would scale across multiple categories of product. The resulting visual system is product-focused with minimal propping, making it simpler to style and execute on a regular cadence.
Roles: Process Planning, Design Direction
Art Director: Zoe Lammer