Project: Build a visual language that is instantly recognizable for a single-item deals program on AmazonFresh.

Process: I worked with an Art Director on my team to define the single-item deals program and set parameters for a custom photography style that would scale across multiple categories of product. The resulting visual system is product-focused with minimal propping, making it simpler to style and execute on a regular cadence.

Roles: Process Planning, Design Direction

Team:
Art Director: Zoe Lammer