Project: An Anthropologie campaign to introduce Pilcro denim, an in-house denim line
Placement: Homepage, landing page, and marketing email
Concept: Introduce the customer to the Pilcro name, brand, and products through video and copy.
Process: The emphasis for this project was on quality and fit of the product, so I chose elements from the denim, such as the tag and hardware, to showcase as visuals. The story was broken into sections—one for each style of denim—all three of which included photographs, descriptions, and videos highlighting each different style.
Role: Visual Design
Creative Director: David Chanpong
Interactive Design Director: Jeff Ma