Project: Redesign of Anthropologie.com, launched in October 2012
Process: Anthropologie has always been a brand to which customers feel a strong emotional connection. Much of this comes from the hand-crafted but sophisticated one-of-a-kind visual displays in the store and correlating experiences online. So for the final visuals of the site, we wanted to relay the classic sensibilities of the brand while also introducing a clean, modern look and feel.
Executive Creative Director: Trevor Lunn
Interactive Art Director: Jeff Ma
Developers: Rayana Park and Matt Lavinia