Project: Redesign of Anthropologie.com, launched in October 2012
Process: Once we pinpointed entry points along the shopping path to improve the user experience of the site, we started iterating through wireframing. For this redesign, three of the most important pages along the shopping path were the Category Page, the Product Page, and the Shopping Bag.
Redesign Work Samples:
Mapping & Sketching
Redesign Wireframes
Final Visual Iterations
Roles: Wireframing, User Experience Design
Team:
Executive Creative Director: Trevor Lunn
Interactive Art Director: Jeff Ma
Developers: Rayana Park and Matt Lavinia
Product Page Wireframe
Category Page Wireframe
Shopping Bag Wireframe