Project: Anthropologie outfitting campaign
Placement: Homepage and marketing email
Concept: Portray styling versatility and feminine quality of a rustic-themed collection of apparel through setting and motion.
Process: All six outfits were shot as cinemagraphs to create works of living art. The final product included a shoppable slideshow, featured on the homepage, in which each slide played one of the cinemagraphs on a loop.
Roles: Process Planning, Visual Design
Creative Director: David Chanpong
Videographer: Ryan Scott