Project: Refresh AmazonFresh brand in preparation for integration onto the Amazon.com platform.
Process: In 2016, the AmazonFresh brand transitioned to the Amazon.com website from a previously standalone site. In preparation for this move, the design team was tasked with a brand refresh which included the AmazonFresh logotype and the application of that logotype across the website, packaging, and brand collateral.
Role: Design Direction
Brand Designer: Hannah Van Woert
Photo Art Directors: Zoe Lammer & Elizabeth Mitchell
Visual Designer: Nicole Reiland