Project: Refresh Amazon Fresh branding
Process: In 2016, the Amazon Fresh business migrated from a standalone website onto the Amazon.com website. In preparation for the migration, I led a creative team tasked with refreshing the brand's overall look and feel to be cleaner and more cohesive. This refresh included a new Amazon Fresh logotype, custom photography, updated packaging, new brand collateral, and an updated digital merchandising style guide.
Role: Creative direction
Brand Designer: Hannah Van Woert
Photo Art Directors: Zoe Lammer & Elizabeth Mitchell
Visual Designer: Nicole Reiland