Project: Redesign of Anthropologie.com, launched in October 2012
Process: The initial brainstorming sessions for the 2012 redesign were cross-departmental and based on a list of executive-level business initiatives. During these meetings, we discussed everything from customer wants and needs to competitive websites to past site explorations. From this point, we (the core creative and development team) focused on prioritizing user experience and site optimization. We created user flows, wireframes, and prototypes, as well as put the site through two rounds of usability testing before finalizing the creative look.
Roles: Process Planning, Wireframing, Visual Design, User Experience Design
Executive Creative Director: Trevor Lunn
Interactive Design Director: Jeff Ma